TEstimonials
HARVEY LAWTON
Coach
I reached out to Joe as I lost the love for training for a while and wanted to outsource to someone who I trusted in. Joe was a brilliant coach, and although we had a few road bumps to get me there, he took the time and effort to navigate with me and allow me to continue pushing myself. The coaching got me in a position where I felt great, was working hard and loved the process. I’d highly recommend the service – as a coach myself I’d highlight the importance in seeking coaching from other top practitioners as a part of your own professional development.
ADAM CHESHIRE
Coach & Gym Owner
I first started with Joe for a couple of reasons. I had booked to do a HYROX race and wanted to get in the best shape possible to get a good time. But also I know Joe works with a lot of clients rehabbing injuries and even though I wasn’t currently injured and needed help managing old hip and knee injuries. On top of that I knew Joe was a very knowledgeable coach and would give me the accountability I needed.
I had a great experience training with Joe, his no-nonsense style of coaching gave me accountability, which led to a period of focus and intent with my training. As a result, I built muscle and got to the strongest I have ever been. The program was built around my old injuries, making my hips and knees feeling great and helped regained confidence in my body. With the improvements in my strength and fitness I far exceeded the time I thought I would run in my HYROX race by 4 minutes. I would definitely recommend working with Joe as he can help you work around injuries as well get you crazy strong and fit!
SAM PePYS
Coach
I’d been considering hiring a coach for a while for a number of reasons. I approached Joe after experiencing ongoing issues with my shoulder. Within a few months, the shoulder was functioning better and able to tolerate overhead movements again. Being a coach myself, I fell into a pattern of helping others, not prioritising my own enough, and therefore, my own endeavours were put on the back burner. Coming from a performance background, getting back to a higher level was important to me. Teaming up with Joe really helped bring some balance back to my training, allowing me to focus on my time a little more, and getting the shoulder back up to speed.
OLLIE BLEARS
Solicitor
I signed up with Joe following a positive recommendation from one of Joe’s other clients and I’m really glad I did. I found the distribution format (dedicated programmes delivered via video content on TrueCoach) to be exactly what I was after in terms of additional guidance and regime in the gym. Joe’s videos are really intuitive and clear to follow and he’s super communicative whenever you need to chat direct with him. Couldn’t recommend more highly.
DUSTIN LEBEL
Fitness Trainer
My first experience with one of Joe’s programs was running ‘Cyborg’ back in late 2022. I had set multiple PR’s off that program and it had worked so well that I stopped doing it. That was a poor decision. I’m a coach myself and while I have no problem programming and being objective for others, I tend to hop around like everyone else when left to my own devices. After a lackluster 2023, I saw an IG story Joe had posted around late December regarding a year of training completely laid out with the emphasis on all the things I like doing: lifting, jumping, running, and just being generally prepared for whatever. I messaged him immediately and told him to take my money.
I’m currently 3 months into the program and am having some of the best training sessions that I can remember. The workouts are challenging and Joe has a no BS attitude, which I truly appreciate at this stage in my life. I’m currently up about 3-4kg of bodyweight from the beginning of the year and maintaining leanness while getting faster and more explosive. Not to mention that my work capacity is through the roof. In addition to the 6 programmed sessions per week, I train BJJ 2-3 days a week and am feeling as strong and conditioned as ever on the mats.
If you’re someone who likes to work hard, be challenged, and has the fortitude to stick it out when things get difficult, I can’t recommend the group program enough. You will be on the path and much further ahead than if you had tried to go alone.
ALEX PECK
Chartered Asset and Development Manager
My first session with Joe was actually eight years ago at LA Fitness. You got a free session when you join the gym. At the time, I couldn’t afford sessions for a one-on-one PT, so we went our separate ways, but he did write me an amazing program. Fast forward five years. I bump into him in the street in London. I’m in a lot of pain. I had a back injury two years prior and I’d been through so many physios, so many different plans and multiple cortisone steroid injections that only temporarily helped. I could only really stand and walk for 5-10 minutes before being in pain. So I was mentally and physically desperate. He reminded me that in my early 30s, that I was in my prime, and I should start strength training with him. So I did that. The plan was only to be see him for six months. So I did that twice a week, and that six months turned into 15 months, and the only reason why I stopped was because of lockdown. I now do his online courses. He’s got a really unique approach. He really invests time researching for your goals. In my case, my injury, and he took me from not being able to do a bodyweight squat to squatting two times my body weight, two and a half times my weight, and deadlift, within probably five or six months, and now I can start playing five-a-side football again, pain free. Joe really took me from a desperate place to someone that’s now feeling very healthy, strong and back to back to normal.
KAIF RAZZAK
Content Creator
I reached out to Joseph because I needed help with my training, especially since I had a half marathon coming up. I wanted to stay strong while also feeling athletic and powerful. Having Joseph as my coach took the guesswork out of my strength and conditioning, allowing me to focus on putting in the work.
I not only smashed my half marathon goals but also achieved personal bests in the gym. I highly recommend anyone looking to make progress in their training while still enjoying it to give Joseph’s coaching a try.
OLIVIA BULLEN
Lawyer
My partner recommended that I start seeing Joe because I was suffering with lower back pain from a previous skiing injury that was four years ago, and I’ve been seeing Joe ever since then, either in person or via his online sessions. The back pain that I used to have is all but gone, which is all thanks to him. His approach to training is incredibly personal and considered, and you can tell how much research he does into his work with the type of sessions that he that he does with you. For example, he adapted all his sessions for me when I fell pregnant and throughout my pregnancy and adapted them for each stage, as well as post-pregnancy. So I would say that I feel just as strong now nine months post-birth as I did pre-birth, which is a testament to him in many ways. He listens to you, he pushes you hard, but in a good way, and we keep things fun as well. I really enjoy all the sessions I do with him, and he does his research too. I couldn’t really recommend him enough, particularly to anyone who has an injury, because he really focuses in on how to strengthen that area of your body, but for anyone really. I’m so happy the training and how I how I feel now, compared to anything else I used to do before I saw him. I , thoroughly recommend Joe.
THEO SARDAR
Coach
Joe’s one of the best coaches I’ve had. Not only got me to the strongest I had been in years but also help be recover from some big injuries. Training was always fun and tough. Over the week no stone was left untouched. Strength, plyometrics, aerobic conditioning, and weightlifting all hit.
Something I liked about the sessions was that the accessories to help prevent injury and keep you robust were added around main lifts rather than all at the beginning or all at the end.
The checking with Joe were really helpful, allowing us to tweak the programme to suit my goals and give guidance on nutrition an lifestyle changes to focus on.
If your looking to get strong AF, be faster, fitter and more robust, you’ll be glad you messaged Joe to start your journey.